SERVICES.
SERVICES.
SERVICES.

The Decisive team has successfully partnered with some of the largest companies in the world and has delivered actionable insights to support the decision making of multi-billion-dollar brands. We are proud that many of our Clients are repeat customers and have been happy enough with our work that they have referred us new business.
Our goal is to build long-term partnerships by providing our Clients with top notch service.

Competitive Benchmarking

Best Practices, Comparative Analysis, Differentiation

Benchmarking leveraging competitive intelligence measures the quality of an organization’s product, program, strategy, etc., in comparison to its peers. The objective of benchmarking is to identify examples of superior performance and understand the processes and practices driving that performance. Decisive Clients leverage competitive intelligence benchmarking to improve a performance/service, understand relative cost positioning, gain strategic advantages, and increase the rate of organizational learning.

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Organizational Assessment
Organizational Assessment
Organizational Assessment

Headcount, Responsibilities, Roles, Structure

Headcount, Responsibilities, Roles, Structure

Headcount, Responsibilities, Roles, Structure

The assessment of an organization’s structure provides insights on how competitor work groups are arranged. Thoughtful arrangements often result in maximum productivity and flexibility. Organizational Assessments include the structure, headcount, roles, and responsibilities within specified divisions. The utilization of primary and secondary research for these assessments helps to identify any plans a competitor may have to alter that structure (expansion, reorganization, etc.) and how changes might affect the competitive market.

The assessment of an organization’s structure provides insights on how competitor work groups are arranged. Thoughtful arrangements often result in maximum productivity and flexibility. Organizational Assessments include the structure, headcount, roles, and responsibilities within specified divisions. The utilization of primary and secondary research for these assessments helps to identify any plans a competitor may have to alter that structure (expansion, reorganization, etc.) and how changes might affect the competitive market.

The assessment of an organization’s structure provides insights on how competitor work groups are arranged. Thoughtful arrangements often result in maximum productivity and flexibility. Organizational Assessments include the structure, headcount, roles, and responsibilities within specified divisions. The utilization of primary and secondary research for these assessments helps to identify any plans a competitor may have to alter that structure (expansion, reorganization, etc.) and how changes might affect the competitive market.

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Market Landscape Analysis

Assessments, Offerings, Trends

Analysis of the market landscape helps Clients strategize and make critical decisions. Landscapes can be used to assess white space, identify direct and/or indirect competitors, discover important trends shaping a sector, prioritize markets that provide the best expansion opportunities, and identify potential threats. Insights generated from Market Landscape Analysis help Decisive Clients pinpoint emerging market scenarios and anticipate future trends. This intelligence allows the implementation of strategies to secure future revenue streams.

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CI Monitoring Program
CI Monitoring Program
CI Monitoring Program

Competitor Tracking, Early Warning, Proactive Alerts

Competitor Tracking, Early Warning, Proactive Alerts

Competitor Tracking, Early Warning, Proactive Alerts

A Monitoring Program provides continuous monitoring of competitor activities over time – to determine key initiatives, identify strategies, and assess strengths and weaknesses across the competitive landscape. Active assessment and analysis of competitor strategies leads to valuable insights and cost savings within organizations. Ongoing alerts ensure proactive responses to potential threats before they are realized. Monitoring should consist of a combination of primary and secondary research. Utilizing an early warning system that leverages only publicly available information can be a crucial mistake.

A Monitoring Program provides continuous monitoring of competitor activities over time – to determine key initiatives, identify strategies, and assess strengths and weaknesses across the competitive landscape. Active assessment and analysis of competitor strategies leads to valuable insights and cost savings within organizations. Ongoing alerts ensure proactive responses to potential threats before they are realized. Monitoring should consist of a combination of primary and secondary research. Utilizing an early warning system that leverages only publicly available information can be a crucial mistake.

A Monitoring Program provides continuous monitoring of competitor activities over time – to determine key initiatives, identify strategies, and assess strengths and weaknesses across the competitive landscape. Active assessment and analysis of competitor strategies leads to valuable insights and cost savings within organizations. Ongoing alerts ensure proactive responses to potential threats before they are realized. Monitoring should consist of a combination of primary and secondary research. Utilizing an early warning system that leverages only publicly available information can be a crucial mistake.

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Product Launch Strategy

Planning, Positioning, Execution

Launch preparation is an essential component of successful strategic planning - even for companies with a first-mover advantage. For Clients who are new market entrants, primary research provides insights and identification of any market weaknesses, competitor sales and marketing activities, existing sales messages and consumer biases that can be crucial in constructing the most effective launch strategy and messaging. Insights guide decisions in a variety of areas including (but certainly not limited to) access strategy, staffing, effectiveness of messaging, and detailing campaigns.

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Conference Coverage
Conference Coverage
Conference Coverage

Plan, Attend, Report

Plan, Attend, Report

Plan, Attend, Report

Decisive provides comprehensive onsite and virtual Conference Coverage. Coverage is customizable based on need and budget. Decisive helps Clients create synergies between what should be provided by the competitive function, and what can be obtained by internal employees. There are often multiple cost-savings initiatives that can be created through this exercise alone. Session coverage, exhibitor overviews, extensive primary research, daily updates, and formal reports are all essential parts of proper Conference Coverage.

Decisive provides comprehensive onsite and virtual Conference Coverage. Coverage is customizable based on need and budget. Decisive helps Clients create synergies between what should be provided by the competitive function, and what can be obtained by internal employees. There are often multiple cost-savings initiatives that can be created through this exercise alone. Session coverage, exhibitor overviews, extensive primary research, daily updates, and formal reports are all essential parts of proper Conference Coverage.

Decisive provides comprehensive onsite and virtual Conference Coverage. Coverage is customizable based on need and budget. Decisive helps Clients create synergies between what should be provided by the competitive function, and what can be obtained by internal employees. There are often multiple cost-savings initiatives that can be created through this exercise alone. Session coverage, exhibitor overviews, extensive primary research, daily updates, and formal reports are all essential parts of proper Conference Coverage.

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Company & Product Deep Dives

Features, Functionality, Pricing, Services

Deep Dives provide in-depth secondary research, primary research, and strategic analysis to aid in quickly immersing a Client’s team into situational problem solving and idea creation (i.e., for product or process development). Product Deep Dives require extensive primary and secondary research to accurately understand the competitive market, competitor product(s), and relevant constraints. Information, intelligence, and ideas are gathered from a variety of sources and used to better understand an organization’s vision, values, and strategy.

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Strategic Workshops
Strategic Workshops
Strategic Workshops

Scenario Planning, Competitor Simulations, War Games

Scenario Planning, Competitor Simulations, War Games

Scenario Planning, Competitor Simulations, War Games

At Decisive, we frequently see that our Clients unknowingly possess a tremendous amount of information in-house. Due to busy schedules and various responsibilities, the daily work environment is not always conducive to collaboration. Strategic Workshops provide a collaborative environment for the brightest minds at an organization to brainstorm, problem solve, and pressure test. As a result of these exercises, new strategies begin to emerge. At the same time, knowledge gaps also emerge and that is where competitive intelligence provides the greatest value.

At Decisive, we frequently see that our Clients unknowingly possess a tremendous amount of information in-house. Due to busy schedules and various responsibilities, the daily work environment is not always conducive to collaboration. Strategic Workshops provide a collaborative environment for the brightest minds at an organization to brainstorm, problem solve, and pressure test. As a result of these exercises, new strategies begin to emerge. At the same time, knowledge gaps also emerge and that is where competitive intelligence provides the greatest value.

At Decisive, we frequently see that our Clients unknowingly possess a tremendous amount of information in-house. Due to busy schedules and various responsibilities, the daily work environment is not always conducive to collaboration. Strategic Workshops provide a collaborative environment for the brightest minds at an organization to brainstorm, problem solve, and pressure test. As a result of these exercises, new strategies begin to emerge. At the same time, knowledge gaps also emerge and that is where competitive intelligence provides the greatest value.

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Competitive Battlecards

Blueprints, Organization of Information, Snapshots, Competitor Profiles

Competitive Battlecards summarize and organize diverse competitive information focused on key competitors. Intelligence and information for the battlecard may be collected from both primary sources (customers, competitors, etc.) and secondary sources (websites, social media, databases, etc.). Separately, battlecards typically include side-by-side comparisons between the Decisive Client and its competitor. A high level of focus is placed on key areas such as pricing, positioning, market share, messaging, etc. Most often, Decisive Battlecards are used by product, marketing, and sales teams.

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Market Defense Strategy
Market Defense Strategy
Market Defense Strategy

Forecasting, Identifying Weaknesses, Innovation, Maintaining Market Share

Forecasting, Identifying Weaknesses, Innovation, Maintaining Market Share

Forecasting, Identifying Weaknesses, Innovation, Maintaining Market Share

Market Defense Strategies are essential in helping Clients proactively preserve market share from emerging competitors. This is an especially useful service for first movers, and those nearing patent expiry. The key to proper market defense lies in the proactiveness of the assessment. Being reactive often leads to failure. Great primary research will uncover a competitor's launch plan many months in advance. This time is essential in allowing for the development of an effective counter strategy, prior to any challenge.

Market Defense Strategies are essential in helping Clients proactively preserve market share from emerging competitors. This is an especially useful service for first movers, and those nearing patent expiry. The key to proper market defense lies in the proactiveness of the assessment. Being reactive often leads to failure. Great primary research will uncover a competitor's launch plan many months in advance. This time is essential in allowing for the development of an effective counter strategy, prior to any challenge.

Market Defense Strategies are essential in helping Clients proactively preserve market share from emerging competitors. This is an especially useful service for first movers, and those nearing patent expiry. The key to proper market defense lies in the proactiveness of the assessment. Being reactive often leads to failure. Great primary research will uncover a competitor's launch plan many months in advance. This time is essential in allowing for the development of an effective counter strategy, prior to any challenge.

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Concept Testing

Competitor Behavior, Feasibility, Pressure Testing

Concept Testing is an important step when considering new products or services to potentially offer. Understanding market needs, current or anticipated competition, and past market successes or failures, is critical to consider prior to investing significant time and money into a new offering. The proper assessment of white space, or lack thereof, can create a pathway for companies to shift within an industry before significant costs are wasted. Primary research is especially useful in providing the unbiased view that traditional market research cannot.

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Win-Loss Analysis
Win-Loss Analysis
Win-Loss Analysis

Sales Enablement, Voice of Customer

Sales Enablement, Voice of Customer

Sales Enablement, Voice of Customer

Win-Loss Analysis utilizing competitive intelligence helps Decisive Clients identify best practices and costly pain points throughout their sales processes. Understanding the real and unbiased reason for a win or loss will undoubtedly increase close rates and future market share. Leveraging a primary research methodology often elicits more honest and actionable feedback from key decision makers and influencers. It has been proven that even when blinded, market research responses are still biased. When dealing in sensitive topics such as purchasing decisions, that output is often too neutral to provide key benefits.

Win-Loss Analysis utilizing competitive intelligence helps Decisive Clients identify best practices and costly pain points throughout their sales processes. Understanding the real and unbiased reason for a win or loss will undoubtedly increase close rates and future market share. Leveraging a primary research methodology often elicits more honest and actionable feedback from key decision makers and influencers. It has been proven that even when blinded, market research responses are still biased. When dealing in sensitive topics such as purchasing decisions, that output is often too neutral to provide key benefits.

Win-Loss Analysis utilizing competitive intelligence helps Decisive Clients identify best practices and costly pain points throughout their sales processes. Understanding the real and unbiased reason for a win or loss will undoubtedly increase close rates and future market share. Leveraging a primary research methodology often elicits more honest and actionable feedback from key decision makers and influencers. It has been proven that even when blinded, market research responses are still biased. When dealing in sensitive topics such as purchasing decisions, that output is often too neutral to provide key benefits.

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Competitive Intelligence Experts
contact@decisiveci.com
contact@decisiveci.com